A military discount is a reduction in the price of goods or services offered to members of the military and their families. In the case of Celebrity Cruises, a military discount would offer reduced rates on cruises to active duty, retired, and veteran members of the military, as well as their immediate family members.
Offering a military discount is a way for Celebrity Cruises to show its appreciation for the service and sacrifice of members of the military. It can also be a way to attract new customers and build loyalty among existing ones. In recent years, many businesses have begun offering military discounts as a way to show their support for the troops.